Earn Money Slogan
Attention Service Business Owners: Are You Blowing Your Hard Earned Money With These Out Of Date Marketing Methods?
Too many times service business’s do marketing just because they know they should, but in the end, they aren’t really sure how much business they’re marketing dollars is creating, if any at all. Old tired methods of advertising just don’t get the job done and frankly can be just a waste of money. As challenging as the economy and business environment is today, no one can afford to waste a single dollar on marketing that doesn’t show some type of return for you investment. Here are just a few of the ways you could be throwing your money away and what you can do to change that.
You’re Not marketing to your current customers What percentage of your business is from repeat customers? This is important to know because if it’s too low, then it needs to be improved. The estimated cost of getting a new customer versus retaining an existing one can be as much as five to one in terms of dollars spent. Keeping customers is more cost-effective than constantly seeking new ones. A newsletter is a terrific way to stay in front of your customers, continually providing them with useful and valuable information, and offering them new and unique opportunities to do business with you.
Target audience is too broad. So many times the marketing message gets watered down because it is trying to speak to everyone. To truly get the most response and highest conversions for your marketing dollars you need to think in terms of selling to the smallest niches possible. Of course, there may be a lot of niches you can appeal to, but take them one at a time and target your message to speak to a specific, very narrow, highly targeted niche and watch your leads and sales grow consistently. Although you may think you will be missing some sales this way you actually will not, if you focus on one small niche at a time.
Yellow page advertising- Yellow page advertising has long been seen as a staple in business advertising, and it can bring you some business. But do you really know how much it has brought you and what your return on investment is from it? Most ads in there have a company name, logo, slogan, phone number…..There is no call to action, no incentive to call you or to do anything. What if you had a pest control company, and you had an ad that said “Attention Homeowners: Find out how to avoid these 9 ways termites will eat away at your home and cost you thousands without you even knowing it” To get your Free Report call——– for a Free Recorded Message or send us and email requesting your copy and we will get one right out to you. The recorded message will obtain their email address or home address so you can send them your newsletter, and begin to build a relationship with them and market to them on a regular basis, then you will know where the lead came from and can figure your return on investment once you close some sales with these new clients.
Not having a website or a properly structured one- Just having a website does not insure you will get leads. In fact you could spend thousands on a site and never really get any business from it. However if properly designed you should get new potential clients day in and day out, no matter if your business is local or appeals to a worldwide customer base. The other interesting thing is that if your site is built properly it should only cost you a few hundered dollars and you can easily get 100 times the results of a standard yellow page ad for one tenth the cost. To find out more on how you can build your own website, even with very little computer experience, get a Free copy of the 153 page Service Sellers Masters Course that will teach you everything you need to know to build a successful website that will draw in warm ready to buy clients on a regular basis.
About the Author
“Shawn Stanton is a business owner and has developed several websites about various subjects. If you would like know more about how you can build a website for your business that will bring you a consistent flow of clients, then download your copy of the Service Sellers Masters Course here http://www.solar-energy-scene.com/servicesellersmasters.html or send an email to sstanton@triad.rr.com and just say Please Send Me the Service Seller Masters Course. “
Idea Of How To Make Money Using Postcards
